As one of the top ten tourist destinations in the world, Cape Town is no ordinary city. So it stands to reason that the CTICC would be no ordinary convention centre. And the fact that, in just five short years, it has become widely regarded as one of the leading convention centres in the southern hemisphere bears testimony to this fact.

In order to become the best long-haul destination by 2020, CTICC is extremely dependent on the number of international association conferences it will host. Given that a large number of medical associations have their international offices and management organisations in Europe, Increso was asked to approach these associations from Europe and encourage them to make use of the unprecedented congress options which Cape Town and CTICC have to offer. In close consultation and cooperation with colleagues from the CTICC Business Development department we are creating leads and new business opportunities.

However, our services are not just limited to prospecting or setting up appointments during trade fairs such as IMEX and EIBTM. Based on the talks we hold with potential customers in the market, we provide CTICC with valuable information on trends and developments on the European market and on how they can adapt to these.

More information on the Cape Town International Convention Centre can be found at www.cticc.co.za.